BZB Studios

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Deciding to hire an SEO is a big decision that can potentially improve your site and save time and money, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. BZB Studios consultants provide useful services for website owners, including:

  • Review of your site content and structure
  • Technical advice on website development: like hosting, redirects, error pages, use of technology
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • Expertise in specific markets and geographies.

Keep in mind that the search results page includes organic search results and often paid advertisement (denoted by the heading “Sponsored Links”) as well. Advertising with search engines won’t have any effect on your site’s presence in the search results.
Search Engines never accepts money to include or rank sites in their search results, and it costs nothing to appear in the organic search results.


A great time to hire SEO Firm is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, BZB Studios can also help improve an existing site.

Before you choose an SEO Firm Here are some things to consider:

From Google:

* Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Amazingly, even Google get these spam emails too:

“Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.